FOR YOUR IN4MATION

in4mation is comprised of four partners, Ryan Arakaki, Todd Shimabuku, Jun Jo and Rhandy Tambio. The concept of the name In4mation was from a popular cartoon VOLTRON, in which unique characters assembled to become one indestructible machine. The name In4mation and the “plus” logo mark symbolize a unique bond and signify In4mation’s positive outlook and welcoming attitudes attained by exploring varied paths of life. In4mation’s motto, “ I SHALL PROCEED…AND CONTINUE” is a catch phrase taken from an influential hip-hop band that serves as a reminder to follow our chosen paths and to keep on moving forward.

In4mation’s strength in this niche market is built upon a set of varied experiences, from being clothing reps, buyers, freelance designers and pro/am skate and surf team riders. Ryan, Todd, Rhandy and Jun have a resume list that embodies Hawaii’s action sports, lifestyle and retail market for the past decade.

The retail space opened in April of 2002 in Mililani, Hawaii. Once In4mation gained ground in capturing the market share of the areas fashion-conscious youth and young adults, the decision was made to relocate to a key Honolulu retail spot. July 11, 2003 marked the grand re-opening of In4mation. The new location is accessible to tourists and locals alike. Ryan, Todd, Rhandy and Jun are appreciative to all whoalk through the doors, but will never forget their dreams of offering Hawaii a comfortable boutique space with a good atmosphere. The four want every customer to understand the concepts and methodology behind what they’re wearing, and to feel good wearing it.

In4mation is in a unique position to offer Hawaii special things from special places throughout the world, and plans on bringing in trendsetting merchandise that’ll keep people guessing, watching our latest moves. In4mation will always be going against the grain, leading instead of following, with alternative design concepts and eclectic lines and products. The In4mation crew is truly blessed to be able to grow and shape this store, using fresh perspectives that come into play against major lackluster retailers that make mundane attempts at pleasing the masses.

Since In4mation opened its first retail store in 2002, they have established themselves as Hawaii’s premiere retailers of skate and streetwear. Their collective knowledge of business, style and design led to a successful t-shirt line that has since been offered to select locations throughout the world. In April 2007, In4mation opened their design studio and showroom in NYC to launch their mens and womens apparel range.

Creative director Rhandy Tambio, who has worked as a designer for nearly a decade in the action sports and urban market, is heading up In4mation in NYC, while fellow co-partners Todd Shimabuku, Ryan Arakaki and Jun Jo oversee marketing, sales and operations at the two locations on Oahu, Hawaii. Designer Elska Sandor joined the In4mation family to focus on the women’s line. Elska has over 11 years experience in the skate and street industry and was also the co-founder of NYC’s Rookie Skateboards.

The family of In4mants are continually looking to concentrate on what they want to see happen in the apparel market and they are constantly trying to evolve as originality is something that they always try to stride for. Strength in numbers = Power to the people. I shall proceed…and continue.

via in4mants.com